Veteran calls for a way forward for TV ratings

The core of ongoing controversy on TV ratings is much larger than is being made out. It is not about two competing channels. Or, limited to a police complaint or to Mumbai or about who manipulated viewership claims more. The present hype scratches a larger make believe national scam of three decades old.

This is not the first time that a controversy erupted on TV ratings. In fact, it is fifth time since CMS had first raised it at the outset in a series of public discourses during 1990-2000. It is good BARC has now temporarily suspended the service for a review. This initiative should be a turning point for television channels come to terms with ground realities and reposition themselves.