Television could be a far more creative medium than most media. It offers the scope for showcasing creative genius. The elements and features that could be manipulated to advantage, effect and for making a difference could be many.

The best bet for a channel is to offer what is in the interest of people in an interesting or appealing way. The first step for a channel to be successful is to distinguish and differentiate itself from the rest in one respect or the other.

Globally, mass media including news media are influenced by consumerism and markets. One cannot get away from these interests altogether. What is desirable of a channel is to be sensitive towards supporting such interest in case of any section of viewers and moderate it as an outlet for citizens and the community. Wherever conflict of interest is too obvious, it should be better stated beforehand for transparency