The next big change in Indian elections could come through a paradigm shift in our election campaigns. This book reminds that poll campaigns are the origin and source for many of the ills in the trajectory of development, democracy and governance. The book questions why election schedule has to be stretched and campaigns have to be a “solo” affair when elections are a collaborative way of choosing people’s representatives. Why should election become a “battleground”? Should this trend in poll campaigns continue, unchecked, elections will stop being considered as a reliable way of forming a representative government. The book suggests a new framework for elections as a compulsion to consolidate the Republic. The book offers specific corrections.