Browse published articles by Dr. N. Bhaskar Rao.
Strengthening the Media
Sahara Time
The article reiterates the need for a holistic national media policy based on a coherent view of mass media and raises the challenges that need to be addressed …
Published on:
25 Dec 2004
It's high time we have a single media policy
Financial Express
The article raises the three core issues cutting across all media that need to be addressed for the comprehensive national media policy to do justice.…
Published on:
13 Dec 2004
Mass Media-Cause and effect of Democratic Processes
Souvenir
Dr Rao explains the role of the media in the political process and their effect on democracy, suggesting steps for ensuring media truly becomes a cause and effe…
Published on:
05 Dec 2004
Broadcasting for people :It’s not the concern for Prasar Bharati alone
The Tribune
How much concerned are we today about Public Service Broadcasting (PSB)? Of course, PSB cannot be appraised in isolation of the larger broadcast scene in the co…
Published on:
01 Dec 2004
Hardly National
The Pioneer
N Bhaskara Rao and P N Vasanti on how DD News fail to give rural coverage, discussions, analysis and repeat telecasts of events like other news channels...…
Published on:
22 Nov 2004
Simply inconsequential: Media had little impact on election 2004
The Tribune
IF the coverage of the US presidential election by the media there highlighted some pertinent lessons to be learnt, the 2004 Assembly and Lok Sabha polls provid…
Published on:
15 Nov 2004
Rajiv’s vision for India
National Herald
The author writes about the distinct dimensions of Rajiv Gandhi’s unique personality and his vision for a better 21st Century for India.
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Published on:
15 Nov 2004
TV news limited in range : Channels yet to acquire national character
The Tribune
The Doordashan News channel in its present avatar completes one year this month. As a 24-hour national news channel, it stands out for its overall performance..…
Published on:
13 Oct 2004
Insights from 2004 Mandate and the Media
South Asia Politics (Oct. 2004)
2004 polls had exposed news media, research agencies even more, and political parties further. In this regard, Dr Rao presents five observations and suggests co…
Published on:
01 Oct 2004
Licence fee on TV, radio sets: It’s not in the people’s interest
The Tribune
THE idea of licence fee on TV and radio sets at the point of purchase is not new. At least twice in two decades such an idea was mooted.…
Published on:
22 Sep 2004
National Media policy a must! DTH at what cost, for whose interests?
The Tribune
THE Minister for Information and Broadcasting announced recently in Parliament that Doordarshan was going ahead with its Direct-to-Home (DTH) service.…
Published on:
06 Sep 2004
IT: The Revolution without a paradigm shift
Hindustan Times
The article is an analysis and review of the book ‘Information Revolution and India’ written by senior bureaucrat, S.S. Gill.…
Published on:
26 Aug 2004
Media hype of poll surveys - How much do they empower voters?
South Asia Politics
Pre-poll surveys have good potential to improve the quality of poll campaigns. But have they? And to what extent? A must read.…
Published on:
30 Jun 2004
Democracy is more than casting votes
Liberal International
Dr Rao discusses the new wave of democracy in India, Sri Lanka and Nepal, explaining why democracy is much more than just elections.…
Published on:
05 Jun 2004