Browse published articles by Dr. N. Bhaskar Rao.
Missing in Action: Support for us
The Asian Age
The article reveals the pre-determined focused analysis of responses and the selectivity practiced by the media in the coverage of public opinion poll findings.…
Published on:
02 Nov 2001
TRIPPING OVER THE TRP TRAP
Indian Television
CNBC's revelations on possible "rating fudge" are significant since priorities of television in India are set by Television Rating Points (TRPs). …
Published on:
13 Sep 2001
Converge or Quit
The Asian Age
After almost two years of deliberations and several draft, the much hyped Communications Convergence India (CCI) Bill 2001 which seeks to provide a combined reg…
Published on:
04 Sep 2001
Of content and control
The Frontline
When the path and the pace of the media in India are by and large set by advertising and market research, which are often controlled by foreign corporates, any …
Published on:
01 Sep 2001
What is dot common about Indian media?
The Asian Age
It is very intriguing that the Union home Ministry instead of being seriously concerned and doing something about the revelations made by Tehelka, wants to look…
Published on:
27 Aug 2001
Bridge the digital divide
The Asian Age
The article discusses IT’s potential to bridge the glaring socio-economic inequalities and the pro-active policies and perspective plans that can help achieve…
Published on:
22 Aug 2001
Broadcast a Change
The Asian Age
The article recommends downsizing various divisions of the Ministry of Information & Broadcasting which have outlived their effectiveness and relevance. …
Published on:
13 Aug 2001
Corruption and a pro-active media
The Hindu
Are we, as a nation, insensitive to corruption? For whatever reasons. The perception today is that the infection of corruption has pervaded all streams of publi…
Published on:
01 Aug 2001
Media: How foreign is Indian?
The Asian Age
Today advertising and market research in many ways determine the media’s scope. Both functions are largely in the hands of corporates which in turn are contro…
Published on:
01 Aug 2001
Leap frogging through convergence
Cable Quest
The article explains why our country needs ‘leap frogging at the rate of convergence’ of technologies (IT, broadcast and telecom).…
Published on:
01 Jun 2000
More of marketing than mass media
The Sunday Times of India
The article explores mass media’s tendency to go overboard in its coverage of events and occasions and how this very trend calls for a change from the term …
Published on:
14 May 2000
What stop India from becoming a media hub?
Financial Express
The article discusses why India has not become a content capital and media hub, while exploring the shortcomings of the Budget 2000 proposals for the entertainm…
Published on:
02 Mar 2000
Corporatising Prasar Bharati
The Hindu
The article explores corporatization as the only option available today for Prasar Bharati to make the transition into a dynamic media environment and ensure it…
Published on:
18 Nov 1999
Exit polls: pros and cons
The Hindu
The article examines how pre-poll and exit polls affect voters and campaigns and why banning or restricting media coverage of these surveys is not the right ste…
Published on:
18 Sep 1999