Browse published articles by Dr. N. Bhaskar Rao.
Poll surveys are here to stay
Indian Express
Certain innocence in media reporting of electoral surveys, both pre-poll and exit polls, deserves to be understood better now that they...…
Published on:
07 Dec 1998
Experiments with autonomy
Deccan Herald
The article explains why the government should have formulated a national media policy before legislating the Prasar Bharati Act.…
Published on:
13 Apr 1998
India: birth of the Prasar Bharati
Commonwealth Broadcaster
The article discusses the challenges before Prasar Bharati corporation to transform and present itself from a state controlled media to that of an autonomous on…
Published on:
01 Mar 1998
To survey or not to survey
The Rediff
Staple newspaper fare at election time, poll surveys have suddenly become suspect with the body politic. Last month, most parties demanded that they be outlawed…
Published on:
10 Jan 1998
Poll-Eve Public Opinion Surveys: The Indian Scene
Wapor Newsletter (Pg.5, Issue No. 1, 1997)
The article discusses pre-poll surveys, the unease with the quality of poll-eve surveys in India and how this exercise reflects at best the trend, mood, and dir…
Published on:
01 Apr 1997
To control or not to control
The Pioneer
N Bhaskara Rao writes about the importance of regulating the broadcasting scene in the country...…
Published on:
01 Apr 1997
Wind up I&B Ministry (Interview)
The Observer
Dr N Bhaskara Rao Interview…
Published on:
14 Mar 1997
A few reasonable restrictions only
The Pioneer
Dr Bhaskara Rao examines the implications of cross media restrictions and foreign equity participation in the proposed Broadcast bill of 1996.…
Published on:
01 Jan 1997
Indian Advertising Scene: Perspective beyond 2001
Cable Quest
The article explores the advertising boom in mass media, the scope of advertising in TV, and the share of the press in total advertising outlays.…
Published on:
01 Dec 1996
State should support national broadcaster
Weekend Observer
Dr Rao interviewed by Weekend Observer on the topic of Minister of Information and broadcasting C M Ibrahim’s move asking Doordarshan to be self-sufficient.…
Published on:
21 Sep 1996
Technology and gaps in communication
Hindustan Times
The article discusses the several challenges to the very process and technology of communication and the many contradictory things going on in our public life t…
Published on:
20 Sep 1996
Media reforms: missing initiatives
The Hindu
The article calls on the urgent need to constitute a Cable & Satellite Board under the overall preview of an Independent Broadcasting Commission of India or its…
Published on:
02 Sep 1996
New Playing Field
The Financial Express
Dr Rao discusses how modern technologies have opened up huge vistas for multi-media, and satellite and cable-based media and how mass media stands to benefit fr…
Published on:
18 Nov 1995
Retailers will become information vendors
BrandWagon
Dr Rao discusses his findings from his research-based report titled Mass Media and Marketing Communications: Perspectives into 2020, with regard to the media an…
Published on:
13 Oct 1995
Emerging media and the Changing Press Scene: Role of Small and Medium Newspapers
AICE 10th anniversary
The article discusses the structural changes ahead for the Indian media scene and how small nd medium sized newspapers can cope with the increasingly competitiv…
Published on:
20 Sep 1995