Browse published articles by Dr. N. Bhaskar Rao.
Media should be people-oriented
Financial Express
As the Social Audit head of Public Utilities and the Mass Media, Dr Rao sums up the present media scenario, and how the information gap between the rich and the…
Published on:
16 Jan 1995
Seshan is the real hero of this poll_ He is like Krishna in the Mahabharat
The Sunday Observer
Dr Rao who in 1976, told Indira Gandhi that she was on her way out risked his credibility all the more by predicting a Telegu Desam sweep in Andhra Pradesh. –…
Published on:
04 Dec 1994
Why Indian market is out of touch with reality
Panorama
The article questions the very direction of Indian market research in today’s scenario, and how this exercise has come to overlook the interest of the public …
Published on:
04 Jun 1992
Getting them right
Advertising and Marketing
The article examines opinion polls in regard to elections and the expectations that it must meet in order to be considered reliable and systematic.…
Published on:
01 Jul 1989
Polls Apart
Sunday Mail
Dr Rao identifies some of the factors a reader should take into account while reading the poll data, the role of opinion polls in a developing society and the i…
Published on:
30 Aug 1987
Rights & wrongs of pre-election opinion polls
Media Monitor
Dr Rao, with his experience of conducting opinion polls over the last 16 years discusses the urgency for professional ethics in conducting opinion polls.…
Published on:
01 Jul 1987
As instruments of change
National Herald
Dr Rao explains how an economics of communication can enable us to determine the human and social investment in mass media at all levels, and the human and soci…
Published on:
07 Aug 1975
Is DTH an ideal option for India?
The Hindu
Is Direct-to-Home Television (DTH) economically beneficial for the country and socially desirable for the people? The article explores the challenges and opport…
Published on:
22 Feb 1969